E-commerce

Before any storefront design happens we work out how the catalogue should be organised, what attributes matter for filtering, and which comparisons customers need to make. That structure drives navigation, search, and the shape of the product page.

Getting this wrong is expensive because it is difficult to change later. Category structure ends up in URLs, in internal links, and in whatever search visibility the store accumulates.

For most stores the product page receives more entrances than the homepage. It has to work as a landing page for someone who has never seen the brand: what this is, who it suits, what it costs delivered, how returns work, and what happens next.

Imagery carries most of that weight, which is why photography is a line item rather than an afterthought. Where genuine product photography exists, we build around it.

Every field, step, and interruption between the cart and the confirmation reduces completion. We remove what is not legally or operationally required, surface delivery costs early, and keep guest checkout available.

Payment options get chosen against the actual customer base rather than added because they exist.

Shopify handles the commerce mechanics well and suits most stores. WooCommerce fits businesses already invested in WordPress. A headless build makes sense when the storefront experience needs to go beyond what a theme can express, and it costs more to build and maintain.

We recommend against headless unless the project genuinely needs it.